Amazon has cut the price for its unlocked Fire smartphone by 69% just four months after the phone first went on sale.

The company also just deleted thousands of negative online customer reviews of the smartphone on its website.

The latest discount first appeared on Amazon.com on Tuesday, dropping the unlocked 32GB price from its original $649 to $199; the price still includes one year of Prime service, worth $99, and is good through Cyber Monday (Dec. 1).

In addition to the price cut, Amazon deleted thousands of customer reviews of the product, leaving up only reviews posted since the price cut went into effect.

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