iPhone 6 Plus boosts U.S. ‘phablet’ share, but the smaller iPhone 6 is what sells
Apple’s larger iPhone 6 Plus grabbed 41% of all U.S. sales of smartphones with screens 5.5-in. and larger during a recent three-month stretch, even though it was available — and only in short supply — for just six weeks.
According to Kantar WorldPanel Comtech, which regularly polls consumers on a variety of topics, the 5.5-in. iPhone 6 Plus accounted for four-in-every-10 sales of so-called “phablets” in the three months that ended with October.
“That tells me that there were lots of users who were waiting for Apple to make a larger iPhone rather than buying a large Android phone, like the Samsung Note,” said Carolina Milanesi, Comtech’s U.S. chief of research, in an interview today.
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