Google and Avaya are chasing companies seeking to install or upgrade call center systems, promising them easier and more affordable deployments via Chromebooks and a WebRTC interface to the Avaya customer support software.

The integrated systems would let customer-support reps access the Avaya call center software—hosted in the cloud or in a local network—via the Chrome browser. Tapping the Chrome browser’s native support of WebRTC, users will be able to communicate with audio and video without having to install additional software.

“As we move to omni-channel support, incorporation of video is essential for contact centers,” said Joe Manuele, a vice president at Avaya.

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