Business Discovery is a whole new way of exploring and making use of data that puts business users in control. Unlike traditional BI, where just a few people are involved in insight creation, Business Discovery enables everyone to create insight. QlikTech is pioneering the usage of user-driven BI. With QlikView Business Discovery, business users can easily analyze data and experience that "a-ha" moment of discovery. To find out more about this revolutionary approach, Sneha Jha spoke to Henry John Seddon, VP-Global Field Marketing, QlikTech, about BI, Business Discovery, big data, in-memory analytics, and the power of data for strategic decision-making. …