Apple today announced it will host an event on Sept. 9 in Cupertino, Calif. to unveil its newest iPhone.

Invitations to the media and analysts went out Wednesday for the long-expected event. Apple was even coyer than usual, declining to provide any hints, as it often does, of the event’s purpose.

“Wish we could say more,” the invitation simply read.

Analysts expect that it will be used to unveil new iPhones, as the same-timed presentations did in 2013 and 2012.

The date, as Computerworld pointed out a month ago, synchronizes with Apple’s iPhone 5S and 5C unveiling of last year. Then, Apple touted the new smartphones on Tuesday, Sept. 10. The year before, Apple used Sept. 12, a Wednesday — the usual day of the week, Tuesday, had been an anniversary of the terrorist attacks against New York City and Washington, D.C. — for its iPhone 5 debut.

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