Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.

Dynamics CRM 2015, an update to Dynamics CRM Online and a new version of Dynamics Marketing will all be generally available in the fourth quarter, Microsoft said this week.

The fact that a CRM update is coming isn’t hugely unexpected news. Microsoft releases new versions a number of times each year for the products, which share the same code base. What’s more significant are moves Microsoft is making to tie its marketing application more closely to CRM, in terms of both functionality and release cycles.

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