Security is not always about creating a stronger deadbolt or a more protective firewall. Sometimes it’s about understanding what motivates potential attackers and using that knowledge to make your valuables look less attractive, either directly or by comparison. It’s this more sophisticated approach that Apple is using with its newest devices and software.

If you wanted to secure a house, these psychological tactics might include leaving an old wreck of a car in the driveway, which would suggest that there’s little of value to be found in the house. Or you might volunteer to help spruce up your neighbor’s house, making it look like a more profitable theft target than yours. (Hey, I didn’t say that these were necessarily ethical examples.)

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