In a copycat PC industry, Dell is trying to attract attention with features and technology firsts that it is bringing to PCs and tablets.

Dell is adding new hardware and software features that could make an otherwise mundane PC or tablet more attractive to customers. Buyers may have to pay more for the features, but like Apple, Dell hopes to establish a reputation as an innovator and establish a fan base.

The 8-inch Venue 8 7000 tablet, for example, has drawn attention for its creative design. Unveiled earlier this month at the Intel Developer Forum, it’s the world’s thinnest tablet at 6 millimeters (0.23 inches) thick and includes Intel’s RealSense 3D depth-sensing camera. The camera can determine size, distance and contours of objects, which could enhance videoconferencing or make it easier to capture a 3D image for 3D printing.

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