Let’s give it this: BlackBerry’s new Passport makes a big impact when you first hold it, thanks to its unusual square shape, its heft and the physical keyboard aimed at keeping its legion of qwerty loyalists happy.

BlackBerry no longer discloses how large its installed base of smartphone users remains, but it’s probably still in the tens of millions worldwide simply because many older users love having a familiar qwerty keyboard. BlackBerry’s first touchscreen phone, the Z10, was introduced in January 2013 and didn’t sell well for various reasons, but the absence of a physical keyboard was considered one major factor.

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