Only one thing can make the Moto X matter

The new Moto X is a fantastic phone — one of the best ever made. Nearly every reviewer, present company included, agrees on that.

But you know what? The same was said about last year’s Moto X. And about last year’s HTC One, and this year’s HTC One (M8). Yet by most measures, none of those phones has been a huge seller — and neither of those companies has exactly been killing it financially.

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