Amazon.com, the largest online retailer in the world, is looking to open its first brick-and-mortar store — in New York City — just in time for the holiday shopping season.

The company, which is reportedly opening the store on Manhattan’s busy 34th Street, is looking to experiment with a retail store that would focus on same-day delivery in the city, as well as give customers a place for product returns, exchanges and even online order pickups, according to a report in the Wall Street Journal (subscription required) .

The store also would give shoppers a place to check out – and hold in their hands — Amazon’s Kindle e-readers and Fire smartphone.

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