Salesforce.com’s development platform is known for its ability to create new apps quickly and easily, but with the launch of Lightning, both business users and programmers can get in on the fun.

Lightning is the next generation of Salesforce1, the successor to Salesforce’s original Force.com platform, and was unveiled Tuesday during the company’s Dreamforce conference in San Francisco.

“Apps equal innovation,” said Mike Rosenbaum, executive vice president of platform, before the conference. “And for me, and I think most companies, it’s all about speed.”

More than just offering faster app creation, Lightning means more rapid iteration of an app is possible, Rosenbaum said.

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