American musician-cum-entrepreneur Will.i.am thinks he’s got a radical gadget to beat the band: a massive app-infused watch that he says can do everything a phone can, and more.

The self-proclaimed tech fashion guru unveiled the Puls on Wednesday, a smartwatch-type device designed to be worn throughout the day, which will run at least a dozen apps handling everything from Twitter to phone calls to fitness and maps.

Will.i.am unveiled the device onstage at the Salesforce Dreamforce conference in San Francisco, after at least a year of backing from Salesforce CEO Marc Benioff, Will.i.am said. It comes after months of teasing by the artist/tech developer.

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