Amassing a pile of big data is not sufficient to spur insight, even if you have clever ways of analyzing that data. The savvy data scientist must also find a way to make all this information tell a story so it can be understandable to others.

Exploiting the innate power of the narrative lies at the heart of a newly updated service offered by business intelligence startup ClearStory Data, which unveiled its offering at the Strata + Hadoop World conference in New York this week.

“As data becomes more complex, and more sources of data are coming together, you have to bind it together in a way where people can follow the sequence of events as they happen,” said ClearStory Data CEO and co-founder Sharmila Shahani-Mulligan.

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