Once the novelty wears off, people abandon their health wearable devices, many of which require regular syncing, powering up and other steps needed to keep them running.

Only 10% of 1,000 U.S. consumers surveyed who own wearables wear their devices every day, 7% wear them a few times a week and 2% wear them a few times a month.

That was one of the key findings of a PricewaterhouseCoopers survey released this week. PwC also released a study on the future of wearables, indicating that wearable technology is the next big thing, even if it hasn’t quite yet caught on.

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