Amazon this week began taking pre-orders for its Fire TV Stick, an HDMI dongle that streams content. But if you order the $39 stick today, you won’t get it by Christmas.

That’s because Amazon is claiming that “popular demand” has set back orders to after Jan. 1. The company is also limiting orders to one per customer.

The Fire TV Stick connects your HDTV via its HDMI port to stream online entertainment and other content, both for Amazon Prime and non-Prime members. The stick comes with a remote control, which does not include voice search capabilities. However, the stick can use Amazon’s Fire remote control with voice-activated search, just like Amazon’s Fire set-top box released last April.

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