Hoping to enlarge its pool of corporate customers to include the enterprise market, startup BitYota will soon offer its data warehouse service on the Microsoft Azure cloud, thanks to a partnership between the two companies.

“Microsoft is truly partnering with us, not just providing a compute infrastructure,” said Graham Summers, BitYota chief operating officer. “There are so many parts of the organization we can tap into.”

Although BitYota’s early customer base has largely been small businesses and startups, traditional enterprises are increasingly considering the service for new projects, Summers said. They could use the cloud service to analyze marketing or operational data, without the need to set up all the hardware and software infrastructure to maintain a data warehouse in-house.

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