What you should know about Lenovo’s Motorola acquisition
China’s Lenovo finally has the global smartphone presence it has craved, finalizing the purchase of Motorola Mobility from Google for $2.91 billion.
Motorola’s offerings in mature markets will complement Lenovo’s growing smartphone presence in developing countries. Lenovo hopes to unseat rivals Apple and Samsung, and has an ambitious goal of shipping 100 million devices, including PCs, tablets and smartphones, by the end of March next year.
Details of the joint product road map were shared in a Thursday press conference. Here are some points that stood out.
No Motorola or Lenovo brands are being discontinued
Lenovo and its Motorola subsidiary will continue to distinguish their individual brands. Lenovo will target its products at emerging markets and Motorola products at mature markets. Both Motorola and Lenovo products are sold in some countries, such as India, and there are no plans to change that either.
To read this article in full or to leave a comment, please click here
leave a reply: