Over the next four years, data center traffic is expected to nearly triple, largely thanks to a booming cloud computing industry.

That’s according to Cisco’s fourth annual Global Cloud Index, which predicts that the cloud will account for 76% of total data center traffic by 2018. That’s up from the cloud’s accounting for 54% of data center traffic last year.

The report, released on Tuesday, also showed that by 2018, half of the world’s population will have residential Internet access, and 53% of those users will store content on personal cloud storage services.

Cisco’s study was released the same day that Google renewed its push to pick up momentum in the public cloud market by dropping prices and adding and updating features.

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