IBM is going up against cloud-apps powerhouses Google and Microsoft with its next generation e-mail client, called Verse, designed to enrich email with social media and analysis.

“We felt we could leverage analytics to build an experience that understands your priorities,” said Jeff Schick, IBM general manager of IBM social solutions, of the app that launched as a private beta on Tuesday. “We had the opportunity to reduce clutter and create priority, and to help people be more efficient in how they master their inbox.”

The company plans to offer Verse in the first quarter of 2015 as a hosted service though the IBM Cloud Marketplace. IBM will also issue apps for both iOS and Android that can access all the same features as the desktop browser version.

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