Fidelity Investments today announced a cutting edge way for customers to check on the health of their investments – by donning 3D goggles and peering around a personalized city where the size of each building relates to the health of their various stock holdings, giving them a quick way to gauge change without poring over numbers.

Sound like science fiction? It feels a bit like that when you don the Oculus Rift 3D goggles and experience StockCity firsthand, but that’s OK, says Seth Brooks, director of product management for Fidelity Labs, which the company describes as its R&D think-tank. “This is an experiment. We can develop minimally viable products and get these early stage efforts in front of users to get feedback and see what is worth pursuing,”. 

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