Blockbuster. Nokia. Kodak. Most businesspeople know what they have in common. They are all companies whose footsteps you don’t want to follow.

They were all market leaders that fell prey to disruptive technology. How can your company avoid that fate? I’ve been exploring that question, having taken as my topic for a recent conference the historical lessons that can be learned by organizations that failed to respond appropriately to technology disruption of their core businesses. I read a great deal about disruptive technology and enterprises that have collapsed due to inappropriate response to it, and I also conducted some research of my own, asking several senior executives to list organizations that have been disrupted technologically and what they thought of those organizations’ responses.

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