Google said Friday that it will offer new Chromebook buyers a free terabyte of Google Drive storage for two years, which at present rates would be worth almost $240.

On the surface, there’s really nothing more to it, other than the offer’s expiration on Jan. 1, 2015. The 1TB deal also matches that of Microsoft, which is bundling one year of Office 365 Personal on laptops like the $199 HP Stream 11. Office 365 Personal originally shipped with—you guessed it—1TB of free OneDrive storage, though the company recently sweetened that deal even further.

What this means to you: With freebies like Office 365 subscriptions and additional cloud storage, Microsoft and Google have been providing subsidies of a sort to their hardware partners. The ultimate goal, of course, is to lock in customers to a particular ecosystem. 

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