Opera Software thinks users are ready to subscribe to mobile apps just like music and is pitching curated versions of the company’s Mobile Store to operators.

With the Opera Subscription Mobile Store, operators can create their own stores and users pay a weekly fee to download as many apps as they want. The shorter subscription length was chosen to let users dip in and out and to keep the cost down, said Jay Hinman, vice president for Operator Solutions at Opera.

Taking inspiration from the success of the likes of Netflix and Spotify is a good way to try to differentiate a service. But competing with Apple and Google continues to be very difficult, and the all-you-can-eat model doesn’t take into account the popularity of in-app payments, according to Paolo Pescatore, director of multiplay and media at market research company CCS Insight.

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