Six days into its new “Cut Your Bill in Half” offer, Sprint was enthusiastic about the offer’s early reaction from new customers, but didn’t offer any details.

“We are pleased with initial results …” spokesman Mark Elliott said in an email. “It’s a great deal and demonstrates our commitment to offering consumers the best value in wireless.”

Meanwhile, T-Mobile countered with a new unlimited 4G LTE family plan called Simple Choice that started today, marking another sign of the unrelenting pricing competition in the wireless carrier realm.

Sprint promoted the unusual half-off deal with a wacky integrated TV-radio-print advertising campaign. It includes a TV ad showing actors cutting printed bills from Verizon Wireless and AT&T in half with a saw, sword, weed-whacker and chainsaw.

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