Indian mobile Internet provider One97 has taken another step into West Africa’s value added service market with a new audio storytelling portal partnership with Nigeria-based mobile operator Glo. The deal will enable Glo’s users in Benin, and later Nigeria, Côte d’Ivoire and Ghana, listen to favorite stories via their phones on-demand.

“Story portal helps a telco to create a close bond with the customers,” said One97 Senior Vice President Kiran Vasireddy. “It takes customers back down memory lane by listening to stories that have been passed on for generations and have inspired them.”

One97 signed a similar agreement with Tigo for Senegal, Tanzania and Rwanda in September. Audio story portals, which present a blend of traditional modes of entertainment with mobile technology, can help service providers nurture long-lasting relationships with customers, One97 says.

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