Apple’s online store for Russian customers was offline all day Tuesday after the U.S. company shut down the mart because of the ruble’s plunge.

Although Apple did not immediately reply to questions late Tuesday, it had told other news outlets earlier in the day that it had closed the digital doors “while we review pricing.”

The Russian ruble fell as much as 20% Tuesday against the dollar before recovering slightly. But the dramatic drop of the ruble’s value would have translated into plummeting prices for Apple’s goods if the Cupertino, Calif. company had not pulled the plug on its online store.

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