Microsoft has again changed the lexicon it wants others to use to describe the apps that run on Windows.

In a presentation last week at WinHEC, Don Box, a Microsoft distinguished engineer, spelled out the new labels: “Windows apps” and “Windows desktop applications.”

“In Windows 10, we have this notion of a universal app platform,” Box said. “And the apps that target it are called ‘Windows apps.’ Sometimes we say ‘universal apps,’ but we call them ‘Windows apps.'”

Windows apps are those, Box added, that run on any of the numerous device categories that Windows 10 will support, ranging from smartphones and tablets to personal computers, the Xbox video game consoles and specialized “Internet of Things” hardware.

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