Intel’s chips dominate servers in data centers, but the possible acquisition of Altera could help the company provide a wider variety of custom chips designed to speed up specific applications, analysts said on Friday.

Intel is in talks to acquire Altera, which has a market capitalization of $10.4 billion [B], according to a report in the Wall Street Journal. Intel and Altera declined to comment on negotiations or any deal.

Altera makes FPGAs, which are specialized chips that can reprogrammed to run specific tasks at much higher speeds than CPUs. Intel makes Altera’s FPGAs in its factories and has also mentioned plans to use FPGAs with its server chips.

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