It was probably inevitable: The New York Times announced Tuesday it will produce one-sentence stories and other content on various topics for the Apple Watch, the day the device first goes on sale on April 24.

The Times was also early to appear with its content on both the iPhone and iPad. Still, there’s something decidedly different this time — even a little scary to some — about producing short text, photos and other content for the small Apple Watches that come in just 38mm and 42mm sizes. Analysts said it’s inevitable that Times content will eventually appear on Android Wear and other smartwatch OSes — along with advertisements.

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