Musical T’s combine album art with a one-time download
A start-up husband-and-wife team has combined classic album cover art printed on a fashion line of T-shirts with an attached QR or NFC code that can be scanned to download a matching album of music to a smartphone or other device.
Fashion designer Astrella and her husband Jason Rothberg conceived of the idea for Musical T’s in 2012, then began working with developers on the secure download technology. They also approached artists and record labels to license the music and cover art and will pay royalties to them from T-shirt sales.
Starting in May, the line of Musical T’s, made from organic cotton, will go on sale for $82 apiece at Boomingdales in Santa Monica and Manhattan and several other high-end boutiques, Rothberg said in a telephone interview Friday. Sales will begin in the UK in June, he said.
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