Apple is looking to eliminate the long lines that form outside its retail stores on product launch days.

“The days of waiting in line and crossing fingers for a product are over for our customers,” according to a memo from Angela Ahrendts, Apple’s senior vice president of retail and online stores, that was obtained by Business Insider.

The memo instructs Apple’s retail employees to encourage customers interested in either the Apple Watch or new MacBook to order the products online instead of from the stores.

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