Would you pay to watch your favorite band go on a road trip? Or shell out five dollars for a short film series, with a new installment each week?

Oz will host that content, and charge you for it. The company will launch on Thursday a new video platform to let up-and-coming artists, small businesses and even journalists publish videos online, gather metrics about their performance, and charge viewers to watch. The Iceland-based company wants to help those sorts of people make money—ideally earn a living—from their work at a time when practically anything can be gotten online for free. Oz videos will be accessible on the Web as well as on iOS and Android.

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