The arrival of the Apple Watch in stores Friday failed to draw the same crowds that greeted the launch of the iPhone 6—but this may be a sign that Apple fans are prepared to queue overnight to buy, but not just to try.

For the next two weeks, visitors to the stores can only look at the watches or—by appointment—try them on for 15 minutes.

They can also preorder the watch, which won’t go on sale until April 24, but since this is done via Apple’s online store, they could just as easily order at home, or through Apple’s mobile app.

It’s little wonder that Apple is encouraging people to buy online rather than hold inventory in store: With three models of Watch, each available in two sizes and two colors, and a variety of bracelet options, the company has created a stock-keeping nightmare for itself. It shows 38 models of the watch on its website, though even that doesn’t take into account all possible variations of case and strap color.

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