The Apple Watch’s public debut failed to draw throngs of people to the company’s stores but that didn’t mean the public wasn’t interested in the smartwatch.

Instead of swarming stores, virtual crowds flocked online Friday to pre-order the device, creating a backlog minutes after Apple began taking orders at 12:01 a.m. U.S. Pacific time. Some people who pre-ordered the watch were told to expect the device in May or June.

Apple’s initial plans called for people to receive their pre-ordered watches on April 24, the same day it goes on sale to the public. However, on Thursday, Apple informed customers that demand for the watch would exceed its supply and that it would take online orders for the device only during its initial launch period, a time frame that wasn’t defined.

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