Human, rather than machine intelligence, is the big drive behind Apple’s plan for Beats, with the company making huge investments in intelligent playlist curation to support its service when it launches in June.

Clever curation

UK digital music industry bible, MusicAlly, this morning reports the following:

“Music Ally has learned that Apple is currently paying music journalists to write copy for thousands of playlists – all of which could form the backbone of Beats when it finally relaunches.”

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