LinkedIn Elevate aims to turn employees into content sharing machines
Leave it to LinkedIn to find a way to add even more spam to your life. The professional social network has a new app called Elevate that aims to turn the world’s corporate drones into content sharing machines.
With this new app, companies can offer employees a steady stream of content such as articles and bland quotes they can share online. LinkedIn apparently got the idea for Elevate after it noticed that about 2 percent of employees re-share content that their companies have shared on LinkedIn—but that that small sliver of cogs in the machine are responsible for around 20 percent of an average company’s LinkedIn engagement, such as clicks, likes, comments, and shares.
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