Could 15 minutes of exercise save you 15% on your life insurance? If you sign up with John Hancock, it could.

The company has become the first to offer ratepayers a discount when they use Fitbit wristbands that enable exercise tracking.

For years now, consumers have been able to plug a dongle into their car’s onboard diagnostics port and send driving data to Progressive, State Farm, or other auto insurance firms who offer reduced rates for good driving.

Now, John Hancock policyholders who wear Internet-connected Fitbit can get discounts of up to 15% on their life insurance policy. The fitness-tracking service is part of Hancock’s partnership with Vitality, a service provider that integrates wellness benefits with life insurance.

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