You’ve gotta love it when Google decides to jump into a new industry and shake things up.

The Big G’s latest venture, if you haven’t heard, is in the realm of wireless phone service: the rather awkwardly named Project Fi, announced Wednesday afternoon, which will offer contract-free phone plans with a few new twists.

The gist of it is this: Project Fi lets you use a combination of different mobile data networks — Sprint’s and T-Mobile’s, for the moment — along with public and authorized private Wi-Fi networks (with added security) to make and receive calls, send texts, and get online. It automatically and seamlessly switches between any available cell and Wi-Fi networks to give you the strongest possible signal wherever you are, without interruption (theoretically, at least — assuming there’s always at least one reliable network available).

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