This company prides itself on staying sharp when it comes to technology — with full staffing for IT, continuing education and plenty of attention paid to users’ complaints, reports a pilot fish on the scene.

“If there’s an issue, we tend to move and solve it quickly,” fish says.

“There had been the usual grumblings about the fax machines. One was that faxes did not go through. Upon further investigation, most of the time this was because users didn’t key the number in correctly — not that a user would blame the equipment for their issue, of course.”

Still, the easiest way to deal with the problem is to cut fat-fingered fax dialing out of the loop by implementing computer-based faxing. Fish’s team researches efax systems, does the due diligence on six vendors, picks one and signs the contract.

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