A report that Salesforce.com is entertaining takeover offers whipped up a storm of speculation Wednesday, as analysts and other observers mulled the possibility and what it could mean for the enterprise software market.

“It would require a massive deal for that to happen,” noted Ray Wang, founder and principal analyst with Constellation Research. “Salesforce still has a lot of growth ahead.”

Spurred by the approach of a potential acquirer, Salesforce has hired financial advisers to help it field such offers, according to the Bloomberg http://www.bloomberg.com/news/articles/2015-04-29/salesforce-said-to-work-with-bankers-to-field-takeover-inquiries”>report, which was based on anonymous sources. The company’s stock closed up 11.6 percent on the New York Stock Exchange Wednesday, giving it a market capitalization just north of US$47 billion.

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