Advanced driver-assist systems (ADAS), such as adaptive cruise control and lane-keeping assist, will grow from a $2.4 billion business today to $102 billion in 2030, according to a new report.

The 26% annual growth rate that ADAS is expected to achieve over the next 15 years will also change the way drivers interact with their vehicles, according to the report from Lux Research titled, “The $102 Billion Opportunity for Partial Automation for Cars.”

As ADAS technology advances, drivers and passengers will be moved away from using knobs and touch screens to voice activation, facial recognition, biosensors and gesture recognition to control vehicle functionality. For example, BMW’s next-generation iDrive human-machine interface includes gesture control functions to supplement the traditional iDrive knob in the central console and voice recognition offered in the current system.

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