If you’re building an Android phone these days, it can be hard to stand out in a fairly crowded market. It’s not impossible — for example, Motorola made quite a splash in 2013 with its roll-your-own Moto X. Some vendors are trying by offering good phones at lower prices, such as Alcatel’s recent offering, the OneTouch Idol 3. And Samsung always manages to get attention because it continually ups the ante (and because it has an excellent marketing machine).

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