What does a typical enterprise cloud services buyer look like?

It’s a tricky question to answer. Cloud services are everywhere: in the data center, in development teams, in shared services organizations on manufacturing floors. It’s also delivered in many different ways: as software, as infrastructure that behaves like software and as business processes supported by cloud software. Complicating matters further, what one buyer may call cloud another may call a rack of dedicated, virtualized servers, making the line of demarcation between “cloud” and “traditional” very blurry.

Regardless how one chooses to define this boundary, cloud is permeating just about every corner of the enterprise, and the buyers that are driving this transformation are as varied as the functions they represent. However, buying “archetypes” are starting to emerge. Here are six of the most common:

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