AMD slims PC chip lineup, hopes to return to profitability by year end
AMD hasn’t been competitive in the chip market over the last few years thanks to some poor decisions, but the company is simplifying its product lineup for PCs while getting into some newer, hotter product areas in hopes of reaching consistent profitability by the end of this year.
On Tuesday, AMD CEO Lisa Su provided details on the company’s plan to reverse its sagging fortunes. The company will accelerate its move from PCs in an attempt to be a more diversified company that embraces graphics—where it already has a big presence—and other markets such as the Internet of Things, servers and custom chips.
AMD still wants to make gains in the PC market, but is also hoping to increase market share in the graphics and custom chip market in 2016, Su said.
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