The man behind the idea of the Apple store and the Genius Bar has launched a store where trained employees bring the gadget you bought to your house and help you set it up.

Employees at the new company, called Enjoy, will deliver your purchase to you at home, the office or even a corner deli. And then they’ll spend about an hour setting it up or helping you figure out how to use it.

It’s a new way to combine the convenience of online shopping with the service behind having a personal shopper, according to Enjoy CEO Ron Johnson, who was once CEO of J.C. Penney and the senior vice president of retail operations at Apple.

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