The smartwatch market’s fate rides on the Apple Watch. If it fails, it could have as devastating an impact on smartwatch sales as Google Glass has had on smartglasses.

That’s according to a report research firm IHS released Thursday.”Apple’s smartwatch competitors need the Apple Watch to succeed,” said Ian Fogg, senior director of Mobile & Telecoms at IHS, in a statement.

Conversely, if the Apple Watch is a hit with customers, its widespread adoption will help all smartwatch makers, including those running Google’s Android Wear, in part because the Apple Watch may be too expensive for a segment of buyers.

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