Growing interest in smartwatches has sparked user privacy concerns as companies find ways to collect and use personal health, location and purchasing data found on the wearable devices of their customers and workers.

“Consumers need to demand, at a minimum, clear information about what exactly the collected information will be used for,” said Irina Raicu, director of Internet ethics at the Markkula Center for Applied Ethics at Santa Clara University in an email. “The broader privacy concern is that information collected from various [wearable] sources is increasingly being combined to create profiles from individual users and draw inferences about their future actions, preferences, etc.”

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