By building browsers with integrated ad blocking, German company Eyeo hopes to attract more users. A beta version of the Android browser is now available for download from the Play store.

There are several reasons people choose to block ads: They can cause pages to load slower, consume data plans and shorten battery life, according to Eyeo. The company also contends users are safer since malware often hides behind ads.

The Adblock Browser for Android is based on Firefox and Adblock Plus. The functionality is the same as when using the existing Adblock Plus add-on.

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