Google is offering a major bump in photo and video storage with a new service that lets users store an unlimited number of images and clips for free.

The new service, called Google Photos, is supposed to simplify how people manage the massive amount of media they’re generating from their smartphones, according to Anil Sabharwal, a Google lead project manager, who announced the service at the company’s I/O developer conference in San Francisco on Thursday.

Starting Thursday, users can upload images up to 16 megapixels in size, and 1080p high-definition video from Android and iOS devices, and via desktop web browsers.

It works with a new Photos app that organizes users’ images by date and lets them pinch to move between viewing their photos by the day, month or year they were shot. They’re also organized intelligently based on who’s in the photo, or where they were shot.

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